FAST AND ACCURATE
Mail merge works directly from our high-speed secured grid and DV servers.
AVOID THE TRASH CAN
Customized postcards and letters avoids the trash can reserved for junk mail.
PERSONALIZED MAIL
Each piece can be customized to each customer to show relevance and build trust.
Contact us today to try MailZilla for yourself! If you purchase one of our paid subscriptions you are always covered by our satisfaction guarantee.
WHY MAIL MERGE?
Mail merge is the best way to run your direct mail marketing when you want to build relationships.
- It personalizes every mail piece and makes people feel special.
- Each piece can be loaded with content specific to your customer.
- This can build trust and deliver useful information.
- Content can be dynamic and is only limited by your imagination. Calendars, calculations, and news.
IT'S MORE PERSONAL
The physical nature of mail connects recipients more emotionally than email, feeling less like spam and more like an invitation. Additionally, mail is more likely to be opened than email, and its tactile nature increases the perceived value of your brand and message.
TARGETED CAMPAIGNS
If you have a limited marketing budget, it’s smarter to focus your resources where they’re most likely to get results. With direct mail, you can target existing customers, recapture old customers, and personalize your messages based on prospects’ location or interests.
IT'S COST EFFECTIVE
When it’s done right, direct mail is one of the most cost-effective ways to generate sales, especially when you take into account the lifetime value of each customer. The Direct Marketing Association reported that the cost per lead of direct mail is in line with print and pay-per-click advertising. The Print on Demand Institute (PODI) showed that direct mail beat all other channels in terms of lead generation offers and “buy now” offers.
IT'S CONVENIENT
An Epsilon survey reported that around 60 percent of consumers prefer postal mail from businesses about new products and services. It’s less intrusive, easy to refer to, more private, and it’s also portable.
EASY TO ANALYZE
It’s simple to track the response rates from customers as they happen. Just measure the response rate of phone calls or coupons you receive, or measure the traffic to landing pages. You can also test your direct mail with sample groups before you broaden a campaign.
THE BOTTOM LINE
An increasing number of companies, from local businesses to international brands, are recognizing the potential of direct mail to bridge the gap between the offline and online world. As well as helping companies execute targeted campaigns that can be tracked, direct mail enables budget-restricted businesses to reach out to prospects and customers in a more convenient and personal way.
HOW IT WORKS…
1. Create a list
You can upload your list in CSV or XLS format over our secure network or we can provide one for you based off of demographics and information you provide.
The first row is required to name the columns for easy identification. We will match the fields based on this row and allow you to adjust the column names as necessary. Popular fields such as “First Name”, “Last Name” and “Address” are automatically available – but you can add any that you like including text, numbers and dates.
2. Upload your creative
Each piece of mail can be personalized beyond the address box. From variable graphics and custom offers to variable bar-codes and colors.
Every creative is scanned by our software to make sure the resolution, bleed, and layout is properly provided. You will always have a chance to proof the final product before the printing begins.
3. Merge the data
After the list has been processed and the quality of the creative confirmed a mailing will be ready for print. This is where you can sample the records one-by-one, by search term or have a random selection generated for your perusal.
4. Proof the merged data
After the list has been verified, sanitized and ready for mailing you can proof the job before it goes to print. You can look at each piece, search for pieces by column name, or preview a random sample.
You can also preview the quality assurance analysis and postal forms to help judge the quality of the merge.
5. Print and mail
If you approve the job it will be immediately sent to the print queue. After printing, the job is placed in trays and carried to the post office for mailing.
You typically have 30 minutes to cancel the job after approving.